In 2014, David Co-Founded Strategus. The following year, the company pioneered the first programmatic OTT/CTV advertising campaign. The Strategus Managed Services Platform produces real-time automated campaigns that instantly deliver custom, audience-targeted messages to CTVs and other internet-connected devices. Strategus leads innovation in data-driven OTT targeting, attribution, optimization, reporting and analysis across all advertising inventories including display, paid search, paid social and email. Serving clients coast to coast, the Inc. 5000 company’s strategic team combines proprietary algorithms, AI and high-touch personal service to ensure that brands and agencies achieve maximum reach and results with the highest standards of brand safety and consumer trust.